personnel profile

Design for Service Innovation

As sales growth for new products slow and profit margins fall adding services to products have become an increasingly attractive way of competitive differentiation. This is because service yields higher margins and returns on invested capital compared to product sales alone. In response to this trend, this research explains why a manufacturing based company should go into service business and how companies can successfully make the transition from a product to a serviced based company by using Design for Service Innovation methodologies.

Ecodesign Value Alignment

In a world of globalization, environmental regulation, environmental policy and societal pressure are the main drivers for Ecodesign. Eco-innovation and green money are concepts used by companies to create marketing advantages and differentiate from their competitors. The concept of Environmental Value Chain Analysis (EVCA) helps identify the players implementing environmental improvement programs and the value relationships between them. Strategically leveraging the business needs and societal concerns is the key to success for the eco-design value alignment.

Design for Micro Electro Mechanical Systems (MEMS)

MEMS is an emerging field with large market potential. As more MEMS products reach the high volume production arena, the competitive advantages dfM offers will increase in importance. Research work at MML is focusing on modifying existing dfM tools, such as QFD, to utilize the tie between product and process in MEMS. Future work will address developing additional tools to strengthen application of dfM for MEMS for such products as bandwidth filters, acoustic sensors and transducers.

System Design for Supreme Reliability

As products and services become increasingly complex, system level failure modes become increasingly challenging. Collaborating with industries such as aerospace, aircraft engines, and power systems, we are developing advanced dfM methods that combine Life-Cost FMEA and functional modeling to help design engineers meet this challenge. Also, design validation and verification are vital to risk reduction. Traditional methods of verification include prototype testing, simulation, analysis, redundancy and cross-checking. The focus of this project is finding ways to move these validation and verification methods earlier in the design process.

Lean New Technology Introduction

As sales growth for new products slow and profit margins fall, adding services to products have become an increasingly attractive way of competitive differentiation. This is because service yields higher margins and returns on invested capital compared to product sales alone. In response to this trend, this research explains why a manufacturing based company should go into service business and how companies can successfully make the transition from a product to a serviced based company by using Design for Service Innovation Methodologies.

Design for Workshare

Global companies realize the importance of collaborative design or workshare to develop products to sell to the entire world. This paradigm integrates diverse customer values into products and exploits the economy of scale of distributed resources but also introduces challenges in workshare management. To assess different work distribution scenarios, we develop a risk framework that identifies and evaluates workshare risk and consists of two levels system level focuses on risk due to the systems interdependence and component level addresses handover risk of distributed development work tasks. This risk framework has been applied to several ongoing global vehicle developments and validated with actual rework data.

Beiter, K, Ishii, K., Karandikar, H.

Proceedings of IDETC/CIE 2006 ASME 2006 International Design Engineering Technical Conferences

2006-9-30

Sept. Philadelphia PA. Paper No. DETC2006-99630, ISBN 0-7918-3784-X.

Beiter, K., Yang, T., Ishii, K.

Proceedings of IDETC/CIE 2006. ASME 2006 International Design Engineering Technical Conferences

2006-9-30

Sept. Philadelphia PA. Paper No. DETC2006-99680, ISBN 0-7918-3784-X.

Leung, P., Ishii, K., Benson, J., & Abell, J.

Proceedings of IDETC/CIE 2006. ASME 2006 International Design Engineering Technical Conference

2006-9-30

Sept. Philadelphia PA. Paper No. DETC2006-99252, ISBN 0-7918-3784-X.

Integrating Target Costing Into Perception-Based Concept Evaluation of Complex and Large-Scale Systems Using Simultaneously Decomposed QFD

Takai, S. and Ishii, K.

Journal of Mechanical Design , Volume 128 , Number 6

2006-7-30

Customer Value Chain Analysis

Donaldson, K., Ishii, K., and Sheppard, S.

Research in Engineering Design , Volume 16

2006-7-30

Robust Concurrent Product Development across the Supply Chain: an Assessment Methodology for Integrator and Supplier Risk

Esterman, M. and Ishii, K.

To appear, Research in Engineering Design.

2006-7-30

Twenty Years of Design for Manufacturability at Stanford: a Tribute to Philip Barkan and Gary Cowger

Ishii, K.

General Motors DFM Symposium, Warren, MI

2006-5-19

Leung, P., Ishii, K., Benson, J., & Abell, J.

Proceedings DVD of the ASME International Mechanical

2006-11-30

(Paper #14131), November 2006, Chicago, IL, ISBN 0-7918-3790-4.

Scenario-based Failure Modes and Effects Analysis using Expected Cost

Kmenta, K. and Ishii, K.

ASME Journal of Mechanical Design , Volume 126 , Number 6

2005-7-30

The Development of Project Risk Metrics for Robust Concurrent Product Development (CPD) across the Supply Chain

Esterman, M. and Ishii, K.

Concurrent Engineering: Research and Applications , Volume 13 , Number 2

2005-7-30

Research on Management Strategy and Design Methodology: Product Definition Determines the Market Success of Engineering Design

Ishii, K.

Journal of Japan Society of Mechanical Engineers , Volume 108 , Number 1034

2005-7-30

Chao, L. and Ishii, K.

Proceedings DVD of the ASME International Mechanical Engineering Congress and RD&D Expo

2005-11-30

(Paper #79453), November 2005, Orlando FL, ISBN 0-7918-3769.

Ashihara, K. and Ishii, K.

Proceedings DVD of the ASME International Mechanical Engineering Congress and RD&D Expo

2005-11-30

(Paper #81956), November 2005, Orlando FL, ISBN 0-7918-3769.

Esterman, M., Gerst, P., Stiebitz, P., and Ishii, K.

Proceedings DVD of the ASME International Mechanical Engineering Congress and RD&D Expo

2005-11-30

(Paper #82024), November 2005, Orlando FL, ISBN 0-7918-3769.

Yang, T., Beiter, K., and Ishii, K.

Proceedings DVD of the ASME International Mechanical Engineering Congress and RD&D Expo

2005-11-30

(Paper #82886), November 2005, Orlando FL, ISBN 0-7918-3769.